| NorthBay urgent care facility opens at Nut Tree
NorthBay Healthcare’s new urgent care clinic opened its doors to patients Wednesday at the Nut Tree Plaza.
The healthcare organization’s leadership and city officials gathered in the morning to fete the new 4,000 square feet facility at 1679 East Monte Vista Ave. It opened to the public shortly after.
The new clinic is different from primary care or the Care ‘til 8 walk-in clinic, said Wayne Gietz, vice president of NorthBay Healthcare’s Ambulatory Division. It is staffed by emergency room-trained and mid-level practitioners.
DIRECT Urgent Care, NorthBay’s partner on this project, currently runs four clinics in Berkeley, Mountain View, Oakland and San Francisco, and places their clinics next to grocery stores, retail shops and restaurants.
They define it as “retail medical” — patients can stop in for treatment of their low-level injury or illness and then go shopping or grab a bite to eat, or vice versa.
The Vacaville clinic fronts the Nut Tree train and carousel and is surrounded by several restaurants and shops.
NorthBay Healthcare CEO and President Konard Jones said this project puts urgent care “smack in the middle of a shopping mecca.”
The idea is to place healthcare conveniently when and where modern business consumers want it, combining it with the other activities at the Nut Tree.
“This is not just a typical urgent care,” Jones said. “What we’ve created here we think is more akin to an Apple store.”
DIRECT Urgent Care taps into that “remote control to your life,” the smartphone, to ease the process and increase access to care, Dr. Caesar Djavaherian, a co-founder of DIRECT Urgent Care, said.
“People avoided seeking healthcare because it was inconvenient and expensive,” he said.
Having an urgent care for minor treatments for an ear infection or a sprained ankle will help keep people out of the emergency room, where they would typically spend more money and wait time.
Djavaherian is an emergency room physician and so was co-founder Dr. Seth Kaufman, who is now NorthBay’s chief medical officer.
Patients can visit the DIRECT Urgent Care website or download the smartphone app to schedule an appointment, and let the Artificial Intelligence app know what they are coming in for, so multiple staff members don’t have to keep asking “What brings you in today?”
Walk-ins also are welcome.
NorthBay has made a significant investment in the community they serve, Djavaherian added.
Aimee Brewer, president of NorthBay Healthcare Group, saw urgent care was a missing component when she came on board three and a half years ago.
Patients they would typically treat might have the flu, an ear infection or back pain, need minor sutures or an x-ray or cast.
More severe ailments such as chest pain or profuse bleeding would require a trip to the emergency room, not urgent care.
The urgent care facility will be open from 9 a.m. to 7 p.m. daily.
For more information, visit www.directurgentcare.com.
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